Posts tagged Earthjustice

  • Clarified refresh and codification of core organizational brand standards

    • Brand Strategy

    • Identity Design

    • Narrative + Publication Design

    • Ethical Storytelling

    • Digital Asset Management

    • Stakeholder Alignment

    • Strategy, art direction, and management by Xuanlana

    • Design by Samantha Lee and Rob Chambliss

Visual Brand Strategy

EARTHJUSTICE

As a environmental law firm engaging high-profile cases like DAPL, Earthjustice was in need of an updated and more well-defined visual brand and brand standards during rapid growth and visibility as a way to more cogently engage audiences and partners.

To meet that need, Xuanlana worked closely within the design and communications teams in defining the core visual brand and brand guidelines—building off of what was in place, while articulating both a firmer and deeper sense of the organizational identity.

Creative Strategy, Art Direction, Nonprofit, Publication, Brand Development, Brand IdentityXuanlana NguyenEarthjustice

  • Art direction and management of campaign ad creative across program areas as well as extensive print and digital channels.

    • Art Direction

    • PM + Workflow Management

    • Print + OOH Ad Creative

    • Digital Ad Creative

    • Ad creative art direction and production oversight by Xuanlana

    • Never Rest core capital campaign led by Earthjustice internal teams in collaboration with agency Futerra

National Ad Campaign Creative

EARTHJUSTICE

Xuanlana worked with the Earthjustice communications and development team in helping to drive one of its most significant public marketing campaigns as a lead-up to the 50 year anniversary of the organization’s founding. With tight creative alignment and reciprocal coordination with the internal marketing team in tandem with agency Futerra, Xuanlana would help support and inform the campaign through her own update of the organization’s core brand as well as oversee the comprehensive production of extensive ad creative across media. In close collaboration with in-house teams, she would help produce integrated ad creative across national print, OOH, and online channels.

Advertising, Digital, Art Direction, Creative Strategy, Print, NonprofitXuanlana NguyenEarthjustice, Never Rest

  • Creative direction and management of year-end annual report in printed codex and also formatted for online distribution.

    • Art Direction

    • Creative Strategy

    • Data Visualization

    • Commissioned Art / Photography

    • Ethical Storytelling

    • Stakeholder Alignment

    • Sustainable Production  

    • Art Direction for all reports shared here by Xuanlana

    • Design + Production

      • 2018, Rob Chambliss

      • 2019, Halli Herzog

      • 2020, Heather Sourwine

      • 2021, Rob Chambliss + Heather Sourwine, Halli Herzog

    • Photography credited within reports

    • Printing by Lahlouh

    • 2014-2021 full reports directed by Xuanlana available online (2013 not available online and 2015 not managed by Xuanlana)

Annual Reports

Earthjustice

As the most significant environmental law nonprofit in the U.S. with an extensive donor base, Earthjustice develops a substantive annual report to provide insight to key initiatives, victories, financials, and partnerships every year. As a key digest of the broad and critical progress they are making in environmental litigation, the report is a key distillation of the organization’s year in review for donors.

For almost ten years, Xuanlana led the creative management and workflow of an extremely rigorous process in the report’s production cycle, leading and aligning several stakeholders and production teams to meet critical year-end deadlines. Not only anchoring the project logistically in the workflow, Xuanlana provided key creative leadership and art direction to help meet the vision and the tone of the time for each individual year while also honoring the ethical storytelling of partner work and maintaining the highest sustainability standards in production.

Branding, Narrative and Publication, NonprofitXuanlana NguyenEarthjustice, Annual Report

  • Creative direction and management of high-volume Quarterly Donor Magazine

    • Art Direction

    • Editorial Design / Storyboarding

    • Commissioned Art / Photography

    • Data Visualization

    • Stakeholder Alignment

    • Ethical Storytelling

    • Sustainable Production

    • Art Direction for all shown work by Xuanlana

    • Additional art direction and design production by internal EJ production teams and support staff, notably design by Heather Sourwine and Rob Chambliss

    • Commissioned photography and art credited within publications

Quarterly Magazine

EARTHJUSTICE

For over eight years, Xuanlana art directed and led the production of the Earthjustice quarterly magazine with a circulation of 100k and growing. She worked with the Earthjustice Editorial, Photo, Design teams—as well as proofreaders, printers, illustrators, and photographers to produce a high-quality, high volume magazine over a three month production cycle

From initial story pitches to art assignments all the way through rigorous internal review and approvals, including fact-checking, proofreading, proofing, and press check, Xuanlana would lead and align an ever evolving team of creative producers to create a 36 page full-color magazine that helped reinforce and expand the organization’s voice as the expert in environmental policy.

In contextualizing the most high-profile, contentious, and often complex issues in our time around climate and environmental justice, Xuanlana had to engage particular considerations around ethical storytelling and often distillation of dense content.

Narrative and Publication, Editorial, Print, Illustration, Data Visualization, Art Direction, NonprofitXuanlana NguyenEarthjustice, Magazine