Posts in Print

  • Art direction and management of campaign ad creative across program areas as well as extensive print and digital channels.

    • Art Direction

    • PM + Workflow Management

    • Print + OOH Ad Creative

    • Digital Ad Creative

    • Ad creative art direction and production oversight by Xuanlana

    • Never Rest core capital campaign led by Earthjustice internal teams in collaboration with agency Futerra

National Ad Campaign Creative

EARTHJUSTICE

Xuanlana worked with the Earthjustice communications and development team in helping to drive one of its most significant public marketing campaigns as a lead-up to the 50 year anniversary of the organization’s founding. With tight creative alignment and reciprocal coordination with the internal marketing team in tandem with agency Futerra, Xuanlana would help support and inform the campaign through her own update of the organization’s core brand as well as oversee the comprehensive production of extensive ad creative across media. In close collaboration with in-house teams, she would help produce integrated ad creative across national print, OOH, and online channels.

Advertising, Digital, Art Direction, Creative Strategy, Print, NonprofitXuanlana NguyenEarthjustice, Never Rest

  • Custom printed invitation set for 70’s-themed event.

    • Art Direction

    • Limited Edition Prints

    • Sustainable Production

Limited Edition Invitation Suite

STONE FAMILY

For a 70th birthday event, Mike and Sharon Stone, owners of the Mollie Stone market franchise, wanted to prepare for a high end event that was thematically fitting for the milestone. Xuanlana was commissioned to concept and design a luxe invitation set that would inform the theme of a high-end 70s era party. To solve for this, Lana would create a limited edition set of heavyweight invitations that were hand printed and etched with a gold foil design. These were also enclosed in matching screen printed envelopes affixed with thermographic solar eclipse Forever stamps (that are out of print but were purchased from Ebay) to match the theme—and that would reveal the moon when touched.

Event Promotions, Event, Print, Invitations, Direct MailXuanlana NguyenBirthday Party, Luxe, Limited Edition

  • Art direction of organizational brand update and expression across media

    • Brand Strategy

    • Art Direction

    • Commissioned Art / Photography

    • UI Design + Development

    • Advertising

      • Print

      • Digital

      • OOH

    • Art direction and creative management by Xuanlana

    • Design by L. Milton and photography by Jock McDonald

Museum Brand Refresh + UI Design

CHILDREN’S CREATIVITY MUSEUM (ZEUM)

Over the course of this organization’s brand evolution and challenges around brand recognition, Xuanlana was helped art direct a brand refresh campaign to help clarify the museum’s core offerings to new families, both local and touring to downtown San Francisco. Working closely with a designer and photographer, she helped expand creative that reflected an updated brand expression that was more authentically fun, vibrant, and smart—and true to what the interactive children’s museum was about.

Branding, Art Direction, Creative Strategy, UI/UX, Custom Illustration, Education, Arts Ed, Nonprofit, Print, Print Collateral, DIrect Mail, Brand Identity, Brand Development, AdvertisingXuanlana NguyenChildren's Creativity Museum, Zeum, San Francisco, Museum, Families, Nonprofit, STEAM

  • Creative direction and management of high-volume Quarterly Donor Magazine

    • Art Direction

    • Editorial Design / Storyboarding

    • Commissioned Art / Photography

    • Data Visualization

    • Stakeholder Alignment

    • Ethical Storytelling

    • Sustainable Production

    • Art Direction for all shown work by Xuanlana

    • Additional art direction and design production by internal EJ production teams and support staff, notably design by Heather Sourwine and Rob Chambliss

    • Commissioned photography and art credited within publications

Quarterly Magazine

EARTHJUSTICE

For over eight years, Xuanlana art directed and led the production of the Earthjustice quarterly magazine with a circulation of 100k and growing. She worked with the Earthjustice Editorial, Photo, Design teams—as well as proofreaders, printers, illustrators, and photographers to produce a high-quality, high volume magazine over a three month production cycle

From initial story pitches to art assignments all the way through rigorous internal review and approvals, including fact-checking, proofreading, proofing, and press check, Xuanlana would lead and align an ever evolving team of creative producers to create a 36 page full-color magazine that helped reinforce and expand the organization’s voice as the expert in environmental policy.

In contextualizing the most high-profile, contentious, and often complex issues in our time around climate and environmental justice, Xuanlana had to engage particular considerations around ethical storytelling and often distillation of dense content.

Narrative and Publication, Editorial, Print, Illustration, Data Visualization, Art Direction, NonprofitXuanlana NguyenEarthjustice, Magazine

  • Custom art and design for annual organizational golf fundraiser.

    • Art Direction

    • Illustration

    • Stakeholder Alignment

Golf Event Fundraiser Creative

RONALD MCDONALD HOUSE

As a high profile charity with localized chapters providing a homebase for families navigating sensitive health challenges, Ronald McDonald House relied on key fundraisers to engage donors and highlight the critical work they do. Xuanlana was hired to help develop event branding and promotional creative that captured what was intrinsically human and intimate to the organizational brand and its signature support model. In doing so, Xuanlan would develop multiple successful event campaigns that leveraged custom creative for the organization and would also be further licensed for other chapter event

Event, Event Promotions, Print, Art Direction, Fundraiser, Custom Illustration, Illustration, NonprofitXuanlana NguyenRonald McDonald House, Golf Classic