Xtory is a high-touch creative studio focused on art and design for public benefit purpose. Our mission is to deepen community engagement by promoting visibility and flow of capital to companies with a public benefit purpose, providing affordable and accessible consulting and resources to the community, and fostering creative education and exchange.
The shop is founded by Xuanlana Nguyen, the chief art, mark, and mischief-maker—with over twenty years of experience driving high-quality creative in the mission-driven space for partners such as Ronald McDonald House, the Children’s Creativity Museum, Maker Education, and Earthjustice. Read here for more on Xuanlana and Xtory’s origin story.
High-Touch
Sensitivity is our superpower and it is what makes us great artists and allies. We know how to meet people where they are—working closely with partners and making work that is direct and intimate.
Public Benefit
We are ethical, sustainable, and thoughtful in what we do. Believing in what we do helps us align more deeply with everyone and everything. Period.
Woman-Owned
Xtory is a minority woman-owned business and a California benefit corporation committed to inclusive partnership and representation in our process and in our storytelling.