Community-driven Creative with Old School Soul
We are a high touch creative shop with a mission to deepen engagement through richer visual storytelling. We are a certified WOSB (Women Owned Small Business) / WBENC company and a California Pending B Corps focused on the following:
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SERVICE: We offer creative services to increase visibility and flow of capital to entities with a public benefit purpose
B2B creative consulting, custom art and design creative, campaign branding and narrative, data viz
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RESOURCES: We provide direct creative service and resources to the community to promote greater health, well-being, and economic opportunity on the ground
Sliding scale B2C creative consulting, sliding scale or pro bono services, info and workshops, content
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ENGAGEMENT: We work directly with folks in real life to foster real creative communion and empower their creative vision
Concept and critique sessions, creative workshops, community studio or gallery space
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CITIZENSHIP: We do everything with equity and sustainability at the core, centering people and process in our work
Best practices in visual communications ethics and equity, sustainability measures, fair partnerships
Our Strengths
We are artists and we are allies. So sensitivity is our super-power.
We are strong artists and creatives that balance good work with meaningful partnership. We work better in long term sustainable relationships with clients and partners where we provide deeper understanding and support to their brand voice and the team.
> Quality, bespoke work: Just like artisanal craft, food, or spirit, our strong suit is making really focused high quality work that is often “small-batch” and has a lot of close attention and care in its cultivation. We focus on the details and the hope is to connect with your audience in a more intimate way. This can mean the kind of paper we choose or the overall font choice and “voice” for your messaging.
> Partnership: Each client or partner gets dedicated, turnkey support for the life of our relationship. The idea is that with consistency and familiarity, the collaboration becomes more seamless, efficient, and effective.
We are unique in our approach that we are doing the opposite of what is currently dominant in marketing and communications—Xtory builds on a powerful modes of traditional storytelling centered on what is intrinsically human, messaging that is more direct, personalized, tactile, and interactive. The form can be more rich and indelible—custom creative that is hand-drawn. The function can be more personalized and specific. This means authentic art such as something drawn or commissioned photography vs stock imagery. It also means personalized correspondence with your audience in the form of a book or a real letter.
Goals
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