• Creative management of rebrand concepting and UI redesign during organizational brand evolution.

    • Key Support + Deliverables:

    • Brand Strategy

    • UI Design + Development

    • Illustration

Maker Ed Website UI Design

Maker Education

As the community and educational arm of the Make Magazine and Maker Faire brands—and the de facto leading voices of the maker movement, Maker Education needed help in its early years to engage and outreach to an extensive community of educators and young makers. It required a hub and an online space to centralize shared resources and community thought leadership, while also clarifying its brand relative to the larger Maker ecosystem. During this time, Xuanlan was hired on to collaborate closely with the team to develop their online presence to make information and resources more accessible for a diverse and growing network of localized Maker community groups and individuals, young and old.

  • Art direction of organizational brand update and expression across media

    • Brand Strategy

    • Art Direction

    • Commissioned Art / Photography

    • UI Design + Development

    • Print + Direct Mail

    • Creative management and art direction by Xuanlana

    • Design by L. Milton and photography by Jock McDonald

Children’s Museum Brand Refresh + UI Design

Children’s Creativity Museum (Zeum)

For this interactive San Francisco children’s museum, Xuanlana was tasked with working with internal marketing teams and an agency to help refresh the museum’s UI design to be more in line with the org’s visual rebrand and to help clarify the museum’s core offerings to new visitors and the public. Working closely with a key designer and photographer, she helped drive an updated brand expression that was authentically fun, vibrant, and smart—and true to what the museum was about.

  • Art direct and design an accessible website that helps reinforce initiative goals and act as a resource for applicants.

    • Art Direction

    • UI Design + Development

#YesWeCode Website UI Design

dream.org

Born from the vision of Van Jones and Prince, Yes We Code was a national initiative founded in 2014 to provide pathways for underrepresented young people to succeed in the tech sector. With a goal to train and prep 100,000 young people for careers in the technology sector, Xuanlana was tasked to help make the website be more accessible and relevant to its intended audience of young people—while also providing some cogency around its place in a broader Dream.org ecosystem of initiatives