Xtory’s mission is to use visual communications to deepen community access, engagement, and understanding. The approach is to center people in both process and outcomes.

This can be developing an ethical brand strategy, producing an in-depth annual report, or art directing a more impactful campaign narrative. The goal is to go deeper and to cultivate a more intentional alignment and connection with key audiences.

The shop is founded by Xuanlana Nguyen, who has over twenty years of experience driving high-quality creative in the mission-driven space for partners such as Ronald McDonald House, the Children’s Creativity Museum, Maker Education, and Earthjustice. Read further here about Xuanlana and visit here for a list of past clients.

01. CREATIVely FLUENt

We offer deep visual communications experience and expert familiarity of creative workflow needs for the highest quality work.

02. ethics-driven

We are registered as a California public benefit corporation and are committed to highest standards of ethics, equity, and sustainability.

03. Woman-Owned

Xtory is minority woman-owned and led by Xuanlana, a solo parent familiar with engaging with and advocating for the voices of the few.

04. High-Touch

Sensitivity is our superpower. and we personalize process and product, partnering closely to create work that is direct, intimate. and impactful.